Video Game Campaign?

So, it would be completely unlike me if I let this story pass by and not make a comment. Obama has bill boards in the video game Burn Out Paradise. I have mixed emotions, on one hand as a voter and a resident of the united states, I feel like it cheapens it a bit, I feel like running for the Presidency of this country is a big deal and that people might/will look down on advertising in video games. On the other hand (gamer thoughts) the gaming industry is a huge demographic and reaches people of every race and gender and just about every age group that is eligible to vote and will spark conversations with those that are young enough to ask questions but are not old enough to vote. Gaming is so popular and so forthcoming that it would almost be silly not to advertise there, it’s like running a commercial at superbowl almost.

All in all, I think it’s a great way to put himself out there, as someone you wouldn’t mind shooting the shit with but at the same time, someone you know would kick your ass at war strategy. The in game billboard was genius. Good thinking.

Rumor: McCain wants to know if he can put bill board advertisements on Nintendo 64. πŸ˜€

Image taken from:

After you beat the game, go vote!
After you beat the game, go vote!

I think this says a lot about where we are as a technologically reliant culture though. Your thoughts? Please leave a comment.

One Comment Add yours

  1. Mr.R says:

    Good or bad one needs publicity :p

    And leave no stones unturned … :p but i hope people dont develop fatigue coz of over exposure πŸ˜‰

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